The Avery
$1,949
4.00ct Oval · Solitaire · 14K Yellow Gold
Certified lab-grown · 2 to 8 carats
A Bigger Symbol
of Forever
The centre stone you were told to compromise on — at the size you actually wanted. Independently certified, hand-set in our atelier, and priced without the traditional retail markup.
Certified Lab-Grown
IGI / GIA report with every stone
Insured Shipping
Fully insured, signature required
30-Day Returns
No questions, no restocking fee
Lifetime Warranty
Free prong checks and cleaning
Start with a silhouette
Shop by Shape
Each shape carries carat weight differently. Elongated cuts read larger; brilliant cuts throw more light.
Most requested
Best Sellers
The Hale
$1,549
3.00ct Round · Hidden Halo · 14K White Gold
The Linden
$1,949
4.00ct Radiant · Pavé · 14K Yellow Gold
The philosophy
More Diamond.
Less Markup.
A traditional ring passes through a dealer, a wholesaler and a showroom, each adding a margin before it ever reaches a hand. We buy stones directly and hold no retail floor.
The saving isn't a discount — it's the absence of three markups. Which is why a four carat centre stone here costs what a one carat costs on a mall counter.
1 markup
not three
70–80%
below mined equivalents
4.1ct
average centre stone
Shown on a size 6 finger · 10.3mm face-up spread
Carat size comparison
See it on a hand first
Carat is weight, not size. Slide through two to eight carats and switch shapes to see how spread — the part people actually notice — changes.
Carat4.00ct
2345678
Shape
Quality review
The Echols Standard
Five checks between the rough stone and your hand. Nothing ships until it passes all five — and until you have seen the footage.
- 01
Stone selection
Every centre stone is hand-picked from certified rough — D–G colour, VS2 or better, Ideal or Excellent cut.
- 02
Independent certification
IGI or GIA grades the stone before it enters our workshop. The report ships with the ring.
- 03
Setting under 10x
Prongs, pavé and halos are inspected under loupe magnification for seat, symmetry and security.
- 04
Light review
Photographed and filmed in daylight and studio light. We walk you through the footage before it ships.
- 05
Final measure
Weight, dimensions and finger size verified against your order, then hand-finished and boxed.
The atelier
Designed once,
for one person
Send a screenshot, a family heirloom, or a sentence. Our designers return CAD renders within three days, and you approve every millimetre before a single prong is cut.
- Free CAD renders and revisions
- Heirloom stone resetting welcome
- Five to six week production
Real proposals
She said yes — and then looked at her hand
★★★★★
“She has not stopped looking at her hand. I budgeted for two carats and walked away with four.”
★★★★★
“The video call before it shipped sold me. They showed me every angle of the stone under real light.”
★★★★★
“I sent a sketch on a Tuesday. Five weeks later it was better than the sketch.”
★★★★★
“Six carats and it still feels elegant, not loud. That balance is the whole trick.”
A cord of three strands
“Two are better than one, because they have a good return for their labor: If either of them falls down, one can help the other up. But pity anyone who falls and has no one to help them up. Also, if two lie down together, they will keep warm. But how can one keep warm alone? Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.”
Ecclesiastes 4:9–12
Every ring we make marks a covenant between two people and the God who holds them together. We pray over each commission before it leaves our bench in Atlanta.
Ready when you are
Build it yourself in five minutes, or let a gemmologist do it with you.